4 Essentials to Beginning Attraction Marketing

1.  Understand Attraction Marketing

Attraction Marketing is a set of techniques that you can use to attract new customers to your brand.

Attraction Marketing starts  by adding authority to your focal niche and providing solutions and information that potential customers  want and results they desire.

buildingbrandonline Attraction Marketing 300x225 4 Essentials to Beginning Attraction Marketing

Next, by giving these resources to the customers at no cost through E-books, free videos, webinars, complimentary courses and other sources that they can copy or/and replicate you will be able to magnetize them towards your brand.

This approach will gradually generate a level of trust with your prospects. Given that trust is one major buying motivation, and an important aspect of marketing, you always have to leave an impression of being trustworthy, reliable, and credible.

Once trust levels have been established, the ability to build a relationship with potential customers will have greatly increased.

2. Branding Basics

Branding yourself as a notable authority in your niche will help people find you, and more importantly, look for you. For instance, some label themselves as an “SEO Guru” or a “Relationship Expert” because they know that these labels will connote mastery in their fields. I remember the Head of Google Spam Team, Matt Cutts say, “To rank well, build a site so fantastic that it makes you an authority in your niche.” Having passion on your niche will help you talk about it and discuss every aspect with influence and authority. It’s not enough to simply know a lot about it, but you should have the added charisma of making your readers feel that you share the same enthusiasm over something that interests them.

For tips on building a more effective blog read our previous article:

buildingabrandonline personal branding 4 Essentials to Beginning Attraction Marketing

3. Consistent Content Counts.

Your contents should be regularly updated, consistently catchy, and persistently informative. You can’t just plague your readers with product selling and marketing. If you have routinely posted one update every week, then stick to that practice so your followers can keep track of you.


  • Use Google Alerts for consistency when updating your blog with great content and values.
  • Use opt-ins, wordpress plug-ins, capture emails or email newsletters to keep in touch with your customers.
  • If you are serious about making money online, then you may want to try an auto-responder email system like Aweber.  Its only $1 to start.
  • For you advanced marketers, try the wordpress plug-in Pop-up Domination in order to building your list rapidly.

4. Make Your Online Presence Viral.
buildingabrandonline social media 300x240 4 Essentials to Beginning Attraction Marketing

Social networking sites like Facebook, Twitter, Multiply, Friendster, and Linkedin; and social bookmarking sites such as Digg, Stumble, and Delicious will make your presence even stronger within the online radar. You may use http://namechk.com/ for social sites and http://onlywire.com/ to resubmit your posts on multiple social bookmarking sites. In addition, video distribution and marketing with http://www.tubemogul.com/ will also be helpful in your virtual, online existence. Article submission sites, directory listings, and business classifieds are also viable options to get the hype and attention that you’re looking for.

Question: What tip would you include in your Attraction Marketing Check List?

  • The best answers will be recognized in a blog post next week.
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An Entrepreneur, Internet marketing consultant, Social media strategist, and Network marketer. Yusuf Chowdhury gets great satisfaction from empowering others to start their businesses, become independent, grow, and create a lasting legacy for themselves and their families.

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  • http://www.twitter.com/rebeccahappy rebeccahappy

    some of the most interesting blogs I have read provoke discussions and thought. I think if you can create a community that gathers around your blog by engaging people in active discussions this would be one tip I would strive for.

  • http://www.facebook.com/people/Kenny-Johnson/29601861 Kenny Johnson

    Great post! Very informative and a great introduction to brand building. With a new age of marketing arising, we must learn to brand ourselves using social networks and internet. Thanks for the amazing post!

  • Cheryl

    Great information Yusuf! You’re absolutely right! Building trust with your readers is 100% necessary to convert readers to leads and to buyers and prospects. This is why branding and blogging are SO important!

    Great post!

    Cheryl VanOrnum

  • http://www.WannaBeSocial.com/blog/ WannaBeSocial

    Great post Yusuf!! You made some very valid points in this article and one thing that I see a lot of people forgetting to do is be CONSISTENT!! Very important especially in keeping a following! Thanks for sharing!!

  • Anonymous

    Thanks and you are most welcome. We really appreciate that. If you have any extra points or ideas please let us know.

  • Anonymous

    Thanks Cheryl! I totally agree that branding and blogging are SO important. That is why I love the term relationship platform :)

  • Anonymous

    Thanks Ken! You are absolutely right. We must learn how to brand ourselves using social networks since this is the BIG thing for years to come!

  • Anonymous

    Rebecca! Thank you so much and we highly appreciate that. Your idea is amazing and I totally agree. Engaging people in productive discussion will produce great results. In fact I personally learn more from discussion then just reading materials.

  • http://dreamosity.com/ Dreamosity

    Thanks Yusuf - Do you think you could elaborate more on namechk and onlywire? I’m not fully clear on what why and how to best leverage these sites.

    Best ~ Marcelle

  • Anonymous

    Sure Marcelle! I am glad you asked and that is an excellent question. Basically with onlywire software, you can use it to submit your contents to multiple social bookmarking sites in one click! The benefit of that it will increase traffic to your blog.

    On the other hand namechk is a web based tool that you can use to sign up with most popular social media and bookmarking sites and also to check to see if your username is taken or available at those sites.

    This will help you to promote yourself or your brand consistently by registering a username that is still available on the majority of the most popular social media and bookmarking sites! namechk is FREE but onlywire has FREE version and monthly FEE version. I used the FREE version and it works good.

    Using namechk is very easy. Onlywire has some several simple steps that you can learn as well. I hope I answered your question. If I did not please let me know or if you want me to get into details on how to use the software. I would love to get some feedback or different opinion on this matter so we all can learn.

  • Ali

    Great tips Yusuf. Well said. I hope others will benefit from this valuable info.


  • Anonymous

    Jazaka Allah ahki. I hope they will and thank you for your feedback.

  • Jen

    I have heard that Facebook and YouTube are the only sites we need to concern ourselves with as online branders, but the others certainly can’t hurt and most posting actions are automated anyway.

  • Yusufchowdhury

    Indeed and that is a good point you’ve mentioned Jen. You can focus on Facebook and Youtube but try to have your account on other social media sites, bookmarking sites and video sites etc… You never know what will change in the feature. Back in the days Yahoo used to be the big player! :) Also, being everywhere will increase traffic and generate back-links to your site.

  • Anonymous

    Indeed and that is a good point you’ve mentioned Jen. You can focus on Facebook and Youtube but try to have your account on other social media sites, bookmarking sites and video sites etc… You never know what will change in the feature. Back in the days Yahoo used to be the big player! :) Also, being everywhere will increase traffic and generate back-links to your site.

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Excellent tips Yusuf, thanks for sharing with us.


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