Top 5 Viral Posts and Why They Were the Most Successful


This is a training tutorial Guest Post from Facebook Fan Page Expert Chris Hughes. Chris has stumbled upon a secret to building fan pages ranging from 500,000 fans and above.

Today he’s going to share with you the top 5 viral posts and why they were the most successful!

Why do Some Facebook Posts Go Viral While Others Flop?


Major Events Posts

100k likes Top 5 Viral Posts and Why They Were the Most Successful


While you might think its not good to take advantage of tragic events that happen in life, these events do happen and as owners  of Fan Pages, you are providing a platform for your audience to communicate and share their feelings. With major events that happen in life people always want to share their thoughts on Facebook. As you’ll see here during the event that happened in Boston I placed a picture on one of my fan pages that had 700,000 fans on it at the time. All I did was share “We pray for the people in Boston at this time.” and shared a picture of the people from this show praying during one of their family dinners.

Duck Dynasty is a show all about family, faith and duck hunting so praying for this audience was something that was 100% accepted because its a major part of the show. However in other major events you could do things like congratulate the winner of major sporting events, send condolences if something bad happens or simply just provide a platform for your audience to share their thoughts on the subject at hand.

We’ve got to remember that Facebook is like a personal journal for the majority of people who use it. This means that they crave the opportunity to share what they are thinking at the time. Sometimes this leads to other major discussions happening on your page. As a part of Facebook’s edge-rank,  the more people that comment/like/share your posts the more likely these posts will stay at the top of your fans newsfeed. This means there’s more exposure for you.


Click LIKE/SHARE for X on Your Facebook Fanpage

Want to know a secret about getting more people to Like or Share your content?

Have you thought about just telling them EXACTLY what you want your fans to do?



97k likes Top 5 Viral Posts and Why They Were the Most Successful



This post got over 97,000 likes… did you notice what I left as the description?

Even though I spelled it wrong, it still generated that many likes. I asked a question which led to a few hundred comments and said “aClick LIKE for Sadie and Phil!!”

It’s like “Its a ME Mario!” in the Super Mario games, but a little improved.

Instead of trying to hide the fact that you want people to interact with your fan page, just be honest with them. Tell them that you want them to comment on your picture, to share it with their friends and to click that “Like” button to prove that they do actually like the content. It works wonders when you tell people exactly what you’d like them to do.


Ask questions to make Facebook Posts Go Viral

presphil Top 5 Viral Posts and Why They Were the Most Successful


Questions are engaging. They get people to actually do something when they’re otherwise just aimlessly browsing pictures on Facebook. I can admit that I’ve lost myself many times just browsing random pictures on facebook and realize I’d spent at least an hour without doing any real work, not commenting on anything and only clicking “Like” once or twice that whole time. I know for a fact that I would have taken more action if pages would be a little more engaging with me.

This is a post about one of the characters on the show and I had a picture of White House 2016 in the picture with the question “What do y’all think? Good idea/bad idea?

It’s an open ended question and I let people know that its okay if they think its a bad idea. People just want to be heard and I’m providing a platform for them to be heard. Over 3,600 people commented on this along with almost 11,000 shares and 59,000 likes.

What do you think that would do for your page if you had interaction like that? Would it help your page grow more?

This strategy works great when you have pages that have an emotional attachment to something. When people are emotionally invested in an idea or concept, they love to talk about it. Providing them with this platform to talk about it grows a community of active people who will eventually buy from you.


Using Quotes Posts on Facebook Fan pages

reminder Top 5 Viral Posts and Why They Were the Most Successful


Check out this quote. It’s pretty generic, right?

But can you disagree with it? I posted this 3 hours ago (from the time I’m writing this post) and it’s already been shared over 5,700 times with 14,000+ likes.

Finding quotes that are related to your specific topic helps to increase the amount of interaction you will get, but having these fairly generic quotes from time will resonate with a percentage of your audience.

….and you never know, someone on your fan page may need to hear something to help them have a better day so you are doing a good thing for your audience. From time to time I’ll share some posts that are all about positivity and love because I enjoy spreading that type of message with my fans.


Like Vs Share When Posting on Facebook

These posts can be extremely fun.

You might be curious…what do I mean by Like vs Share?

Well look at this.. here’s two examples of times I’ve done this.

Screen Shot 2013 06 04 at 5.32.32 PM Top 5 Viral Posts and Why They Were the Most Successful VS Posts Top 5 Viral Posts and Why They Were the Most Successful

Creating images like this is super easy to do and guess what happens when you have these “little competitions”?

You’ll get a TON of comments, Likes and Shares. By doing tests like this you can find out who or what your fans like more and this shows you exactly what people want. You can then take this feedback and share more pictures related to whichever performed best.

index1 Top 5 Viral Posts and Why They Were the Most SuccessfulYou can also use a strategy I share in the FB Fanpage Method for creating ads that lead to new likes on your Fan Page for less than a penny using this research.

By providing the option for people to choose, you are going to have some people commenting and replying on other peoples posts which will improve the interaction on your page and get a more active following.


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  • Eric Penn

    Thanks for the insight!

    • Chris Hughes

      My pleasure Eric!

  • Katrina

    This is some great info to help with my marketing on facebook! Thanks!

    • Chris Hughes

      You’re very welcome Katrina! I hope it helps :)

  • Rob Dimas Zabel

    Good post

    • Chris Hughes

      Thanks Rob

  • Top Five Awards

    Excellent. The Duck Dynasty photo totally grabbed my eye and made me read! ;)

    • Chris Hughes

      Yeah I love that show!

  • Jeremy Page

    Nice work Chris. Going to cop that course! Keep doing your thing and have fun in Costa Rica.

    • Chris Hughes

      thanks Jeremy! Definitely let me know what ya think! Its going to be a continuous improvement when I find new stuff to add/test new things I’ll be adding more.

  • Arthur Tubman

    This is a phenomenal article. Thanks for sharing this with all of us Chris

    • Chris Hughes

      my pleasure Arthur! Excited to see people implement these ideas on their pages and see some great results!

  • Ralph Ott

    I ll dream all night long about

    • Chris Hughes

      me too… ?

      • Chris Hughes

        about unicorns and skittles..

  • Klaus Kanute

    Thanks a lot for putting things into perspective !

    • Chris Hughes

      My pleasure!

  • detlev_artelt

    Really a great post – thx –

    I shared it as well around

    • Chris Hughes

      Thank you for the kind words and sharing! Appreciate it :)

  • Valerie Bloomberg

    Great Article Chris!

    • Chris Hughes

      Thanks Valerie!

  • Judith Kavanaugh

    Super post. I will use the ideas to get more engagement.

    • Chris Hughes

      Definitely excited to see your results!

  • Chris Nort

    It’s a long way to go for me until I could reach such overwhelming feedback. Very good tipps.

    • Chris Hughes

      Thanks Chris. It’s all a part of the process, while you build up the page you’ll learn what connects well with your audience and will be able to scale it from there.

  • Barbara fariña

    Great post. Sharing

    • Chris Hughes

      thanks Barbara!

  • HWB

    Great analysis and ideas…I can see that I have a very long way to go…

    • Chris Hughes

      Just keep testing! :) The pages will grow with proper engagement

  • Vika

    Great articles and tips!

    • Chris Hughes

      thanks Vika!

  • dan stepel

    I notice last week that Justin Bieber tweeted one word and got over 100K Re-Tweets. Just think what he could do if he following these useful Tips!!!

    • Chris Hughes

      crazy to think about that!

    • Chris Hughes

      mind sharing them with him? ;)

    • Arthur Tubman

      What was the word hes having retweeted? thats kinda wild!

  • Bobby Lundmark

    Very Interesting – Thanks for the tips :)

    • Chris Hughes

      You’re very welcome Bobby!

  • transcendev

    Interesting. I know I see a lot of that “call to action” sort of verbiage on posts and know it works…but I’d imagine you still need to have the audience in order to make something as simple as a candid pic “go viral”.

    • Chris Hughes

      These are the exact call to actions I used when I first built up these pages. The stats of course start off smaller… for example a fan page with 1,000 fans would get 20-30 shares or 100 likes. That extra exposure to those 20 or 30 peoples newsfeeds really adds up. The more you do this, the more likely other people will happen to stumble into the fan page and “like” the page as well. It’s all a part of the growth, more interaction with more people.

      • Arthur Tubman

        Dropping the Knowledge love it!

        • Chris Hughes

          glad you like it! Hope you’ve got some value from it!

      • transcendev

        I’m smelling what you’re selling. Gonna have to start adding the call to action to my posts. I’ve been aware of it, but just haven’t for whatever reason implemented.

        • Chris Hughes

          that happened to me a while ago but I’ve found that by getting in the habit of doing these types of posts even when the page only has 50 or 100 fans it really helps encourage interaction which leads to more organic growth on the page.

  • Robert Mercado

    Awesome Post. Very informative! Love it :)

    • Chris Hughes

      thanks man! Hope you got something good out of it!

  • sheena

    awesome post!!! very informative

    • Chris Hughes

      thank you very much Sheena! I appreciate it

    • Arthur Tubman

      I think he should write a part 2

  • Christina

    amazing insight…

    • Chris Hughes

      thanks Christina!

    • Arthur Tubman


  • XE

    Very interesting post here

    • Chris Hughes


  • akehle

    But Chris, how do you monetize all those ” likes ” and ” shares ” ?

    • Chris Hughes

      there’s many ways to monetize these pages. In module 6 of the course I talk all about the top ways to monetize these pages.

      There’s everything from re-directing this traffic to a website where you can monetize on your own site, you could sell relevant affiliate offers and even send people to capture pages where you can build up your email list.

      You’ll notice that in the description of images you as the fan page owner are in charge of whatever descriptions you put in there. From time to time you can put things that are ads within the description there. Hope that helps! I go into detail in module 6 though so that will definitely help ya more!

      • Arthur Tubman

        Thats Great Insight. Thx man

  • Edwin Goitia

    This is great Chris, will definitely be implementing this in my FB community and will report back with the results!

    • Chris Hughes

      Thanks Edwin! Hope it works great for ya!

  • Baby Names

    Great insight thanks a lot!



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