1. Understand Attraction Marketing
Attraction Marketing is a set of techniques that you can use to attract new customers to your brand.
Attraction Marketing starts by adding authority to your focal niche and providing solutions and information that potential customers want and results they desire.
Next, by giving these resources to the customers at no cost through E-books, free videos, webinars, complimentary courses and other sources that they can copy or/and replicate you will be able to magnetize them towards your brand.
This approach will gradually generate a level of trust with your prospects. Given that trust is one major buying motivation, and an important aspect of marketing, you always have to leave an impression of being trustworthy, reliable, and credible.
Once trust levels have been established, the ability to build a relationship with potential customers will have greatly increased.
2. Branding Basics
Branding yourself as a notable authority in your niche will help people find you, and more importantly, look for you. For instance, some label themselves as an “SEO Guru” or a “Relationship Expert” because they know that these labels will connote mastery in their fields. I remember the Head of Google Spam Team, Matt Cutts say, “To rank well, build a site so fantastic that it makes you an authority in your niche.” Having passion on your niche will help you talk about it and discuss every aspect with influence and authority. It’s not enough to simply know a lot about it, but you should have the added charisma of making your readers feel that you share the same enthusiasm over something that interests them.
For tips on building a more effective blog read our previous article:
3. Consistent Content Counts.
Your contents should be regularly updated, consistently catchy, and persistently informative. You can’t just plague your readers with product selling and marketing. If you have routinely posted one update every week, then stick to that practice so your followers can keep track of you.
- Use Google Alerts for consistency when updating your blog with great content and values.
- Use opt-ins, wordpress plug-ins, capture emails or email newsletters to keep in touch with your customers.
- If you are serious about making money online, then you may want to try an auto-responder email system like Aweber. Its only $1 to start.
- For you advanced marketers, try the wordpress plug-in Pop-up Domination in order to building your list rapidly.
4. Make Your Online Presence Viral.
Social networking sites like Facebook, Twitter, Multiply, Friendster, and Linkedin; and social bookmarking sites such as Digg, Stumble, and Delicious will make your presence even stronger within the online radar. You may use http://namechk.com/ for social sites and http://onlywire.com/ to resubmit your posts on multiple social bookmarking sites. In addition, video distribution and marketing with http://www.tubemogul.com/ will also be helpful in your virtual, online existence. Article submission sites, directory listings, and business classifieds are also viable options to get the hype and attention that you’re looking for.
Question: What tip would you include in your Attraction Marketing Check List?
- The best answers will be recognized in a blog post next week.