Using a well developed online social media campaign effectively is the best way to get people to like your company’s brand and come back for more. Because Facebook is now driving more traffic than Google, it is very important to lead customers, clients and prospects back to your website, blog and Facebook page. Do you know the crucial elements in using social media PR?
What I’m about to share with you is a proven formula I use as a messaging professional for my clients upon launching their online branding campaigns. After attending a couple of national PR organizations’ meetings I’m involved with, I am in disbelief to hear that a lot of public relations professionals are not using social media PR effectively or just not getting how to implement basic strategies online. Consequently there will not be a “one size fits all approach” for messaging — different clients might have custom needs requiring different techniques but the most important piece is that the message is consistently publicized on all social media platforms to be effectively heard.
A crucial stage in telling people about your company’s message is of course primarily in the branding message itself (e.g. what you’re promoting). Once the marketing piece all set and ready to go, then you can release it online by doing a series of social media posts. Second, reiterating a consistent message in an articulate “launch” campaign that consists of tagging, retweets and PR chain posts. Some of the messaging and communication tactics I use for launch include:
- Press release to local media (link-backs to clients’ site)
- Twitter @ mentions (to collaborators)
- Tag mentions on Facebook (involved parties/partners)
- Banner posts on LinkedIn
- Posts to local media sites
- Blog posts and link-backs
Publicizing your company’s message appropriately to all the right sources is key in successful online PR. Take a look at all the pieces/components necessary in order to support your company’s marketing messaging and branding include:
- Blog (articles)
- Logo & Background
- Profile banner/avatar
- Ads (Facebook, Google & LinkedIn)
References: Leveraging the Power of Facebook Advertising by Chris Treadaway
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Stephanie A. Milliman is a writer, social media trainer, blog developer, and web publisher specializing in social media marketing in lovely Boulder, Colorado. Fan Page Builds is a social media marketing and design company helping small business’ get started using social media. Find us @Facebook.com/FanPageBuilds and @FanPageBuilds on Twitter.