Tonight, I turned on the TV expecting to see the usual junk on tv, only to see that I was actually interested in watching an infomercial on tv. Why? The topic of the program was “How to create an expert coaching business.” In fact I recognized the educator on the informercial as Brendon Burchard, creator of The Experts Academy. Experts Academy is a training program that was heavily promoted in the fall of 2010, so I knew this show was going to be good.
The following is Brendon’s list of the 9 Steps required in positioning yourself as an expert coach in your field.
1. Value what you know. Do not discredit yourself.
Do you hear these questions?
- “Hey.. how’d you do that?”
- “Where’d you learn how to do that?”
- “Could you help me do that?”
Then people value what you know!
What do people ask you about?
You can charge money for these answers!
2. Value your life experiences.
Build your experiences into a business model.
You’ve been traveling through life in a specific way for a reason!
3. Claim your topic.
What would you love to teach?
What comes naturally?
You claim it! Go out and do it. Do not wait for others to give you permission!
4. Decide who you want to help.
Do the research! Who else would want the results of your research? They can become your customers!
5. Whats the best way to deliver your message?
What do you have to do in order for someone to learn from your message?
Chunk down what you know so that someone else can learn from you. Action steps!
6. Chose how you will share your message.
How do you get all your knowledge and information out there?
How will you package your expert knowledge?
Possible outlets for you to share your message:
Blog, Webinar, consulting, live sessions, membership site, conference call, audio cds.
Dozens of ways to deliver your message!
Have you ever paid money to learn before?!
What can you package that other people will pay you for?
You can be the voice!
7. Get your message out there!
Marketing! Can you tell a story?
Can you tell Your story, inspire and help people?
Marketing is not hard – Simply, tell the story on how your advise works.
Stories spread virally. People will gab.
Your goal is to help people improve people’s lives and businesses.
8. Charge expert fees.
What do other experts charge?
“You are worth more then you imagine.”
What if you could save people weeks in their learning curve? Thats valuable!
Goal: To Get Rich in YOUR Niche.