The content you create is a direct reflection on YOU! IF you skimp and don’t spend time creating quality content, people will take your sloppiness for a lack of professionalism. So be sure that if you are curating copy or using a content curation service, read all the content and then check it for errors and be sure to add your own voice to it. Don’t just parrot what others are saying. Anybody can do that, add your personality to it by expressing your opinions. Why do you find the niche important and why are you passionate about it? If you can’t answer that question, what the heck are you doing then?