How to Market with Pinterest
How to Market with Pinterest
Not sure how to market with pinterest, this post will show you amazing new feautures of pinterest and how to integrate automation to market to pinterest. You will be able to increase your following and pins. Take action and you will then know how to market with pinterest.
Pinterest recently announced their new feature that encourages conversation between pinners: Pinterest Messages. Now brands and users can start conversations around their products without having to leave Pinterest, thanks to this great addition to the platform.
With Pinterest’ Messages, users can send pins directly in the message feed, save the pins from messages to their boards or even send an entire board or user profiles to their friends. The feature is not limited to one-on-one discussion, but also supports chats of up to 10 people. Use these techniques to market on pinterest.
How Pinterest Messages work:
From your Pinterest dashboard, you can see in the left side of your screen bubbles with your friends’ pictures that represent your recent. You can also access all the messages from the tab next to the notifications, right under the pin icon. To send a new message you need to click the “+” icon, type in the name of a friend and send a text or a pin message.
What’s exciting about this feature is that you can send a pin with a simple drag and drop in the messages window. And, with a pin inside a message you can do anything you can do with a pin on Pinterest’s website: pin it to a board, send it to a friends, like it or add it to your favorites.
This feature has great potential for your business and your marketing strategy. You can use it as a tool to create intimate conversation with your influencers around your products and build customer loyalty. Even more, with Messages, Pinterest becomes a great collaboration tool for your marketing team.
Some brands may want to use the Pinterest Messages feature for their Customer Support, in which case you might want to enable the setting on Pinterest to receive email notifications on new messages. Especially if you use automation tools for your Pinterest marketing, and you log in infrequently into Pinterest, you might not know that new messages has been left for you.
You must know that, for a business, in order to start a conversation with a potential customer, the user must follow the brand and vice-versa. The purpose is to protect pinners from being spammed and keep a wonderful Pinterest experience.
Using the tool Mass Planner they have automation tools for Pinterest, to schedule your marketing campaigns to free up your time and let you focus on better strategies to attract more customers and grow your business. If you automate your Pinterest activity with Mass Planner, don’t forget to enable email notification for your messages so that you don’t miss your customers’ feedback or questions.
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