Using Facebook Marketing Strategies
Why Do You Need a Business Presence on Facebook?
The numbers don’t lie:
- 1.3 Billion people use Facebook. Nearly half are logged in at any given time.
- 680 million use it on mobile devices.
- Facebook is available in 70 languages.
- The average user has over 100 friends and spends nearly 20 minutes on Facebook per visit.
- 73 % of U.S. users earn over $75,000 per year.
- Facebook has logged over 1 trillion likes since its beginning in 2004.
What are Facebook Fan Pages:
- You will need a profile in order to have a page.
- Pages can be managed by multiple Facebook users.
- They give demographic information about your visitors (after 30 likes).
- Everything you put on a page is public.
- There is no mutual “friending” for a Facebook page; people can simply follow your page.
Before building your page, choose its purpose.
In other words, it will be much easier to plan content, posts, and images if your page has a larger purpose. The mistake that many business owners make that their Facebook page is simply a digital neon sign: it tells people that you exist, but not much else.
Giving your page a purpose will also eliminate the frustrating conundrum of what to put on your page. Many pages have more than one purpose, but still align with a common theme or parent purpose. Develop the purpose of your page.
Here are the common purposes of Facebook pages for business:
- Build your email list.
- Sell physical, digital or affiliate products.
- Generate leads.
- Market your business.
- Capture more contracts.
Content Ideas to Share:
- Photos– Of you, of your office, of something you did today that is tied to your business, a meme, or a nice photo that you can tie into your business.
- Fill in the blank– Start a sentence and let fans finish it for you.
- Quotes– Text or images, quotes are always a hit.
- Videos– Videos are the superstars of social media. Short, punchy videos work well.
- Share and thank your fans for their support. Periodically thanking fans for following for no particular reason also triggers likes and reciprocal gratitude.
- Questions– Simple questions that can be answered quickly, are about the fans themselves, and can be answered in a few short words really attract comments and likes. Either/or questions, (ex.
Post at the right time:
Posting around (see below) are ideal for most pages.
8:00– 9:00 am.
1:00– 3:00 pm.
6:00– 8:00 pm.
The three best times (all ET) to post on Facebook are: Saturday at 10 p.m., Saturday at 8 p.m., and Sunday at 7 p.m
As you accumulate content to share, you will find out quickly that maintaining a profitable Facebook page is hard work and time-consuming. You may want to consider outsourcing or automating your Facebook page if your business keeps you busy.
Getting paid traffic can also get you some organic traffic. Your demographics will also have friends who are in your demographics. When you fans like and share your posts, their friends are more likely to join your page– becoming customers and fans.
If you can offer something to your target audience that brings them value, any value, that they feel compelled enough to like your page and keep coming back, then you can create a profitable Facebook page.
Scheduling is pretty straightforward. Simply go into Facebook, create a new post on your timeline and instead of posting, you click on the clock icon to schedule the date and time. You can do it for the month, day or week.
That is how to use facebook for a fan page.
P.S. – If you like this post, feel free comment down below and share on Facebook.
Connect with me on Facebook: Chelsea Gray
Get More Marketing Tips at: www.facebook.com/cmarketingbusiness
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