Do you like mystery movies?
I do! The suspense of what will happen next in a movie has kept up late at night many, many times. Well, it’s the same when it comes to video marketing. You have to make your prospects curious!
So, how do you create a little mystery in your marketing videos?
I explain it in this video…
Basically, don’t tell your viewers the name of the program that you are marketing. You can tell them all the great things about your business and how it will help them, but do tell them the name!
You need to use a little mystery because what happens is that if you tell the person what the program is, if you tell them the name, for some reason their brain will say that they already know what the program is. It’s strange, but something in their brain tells them the they know what it’s all about, and they will click off of your videos.
So, make them curious, give them a compelling offer, and then to click on the link below in the description of your video to find out more.
If you’ve never done a marketing video before or you just don’t know how to start – no worries! Below is an outline that works!
1. Introduce yourself briefly!
2. Tell the viewer that you know why they are watching your video and that you understand their situation.
3. Tell them you have a solution to their problems.
4. Give them a compelling offer!
5. Call To Action – “To find out more click on the link below this video!”
Remember to keep your program a mystery!
Hope this helps!
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